Yamgo TV

Mobile Phones Used To Spread Photograph Of Obama Kissing Chavez

People around the world were today waking up to the most sensational image of a world leader since those that depicted Gaddafi's last moments in Libya. The astounding photograph of Barack Obama engaged in a passionate kiss with Venezuelan President Hugo Chavez was certain to send shockwaves through every town in the USA and wider world.

This was precisely the idea of course. The snap, just one of several, was the latest publicity stunt from clothing company Benetton. The company has a history of outrageous and controversial advertising campaigns that guarantee a reaction from almost everyone that sees them.

However the latest images, which also include Pope Benedict XVI kissing the Grand sheikh of al-Azhar mosque in Cairo, gained immediate coverage thanks to the universal popularity of social media. Within minutes of the photos being available online users spread them across the globe using services such as Facebook and Twitter. The combined power of mobile phones and social networks was illustrated as people everywhere reached for their smartphones to tell all of their friends and followers.

Mobile phones and tablets has enabled the campaign to receive the coverage and publicity that the company could only have dreamed off. This latest episode is further evidence of the increasing importance of mobile devices in the lives of modern consumers. The ability of mobiles to distribute brand messages outstrips any other means and as a result many more companies will be turning to mobile TV services such as Yamgo to deliver their targeted brand messages, engage focused audiences and generate new revenues.

You can follow the world's reaction to the Obama images by watching 24 hour live news channel RT on any mobile phone, smartphone, iPad or tablet:  http://yamgo.mobi/russia-today

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Seventy Percent of US Smartphone Market Occupied By Android and Apple Devices

 According to the latest monthly figures released by comScore*, Android and Apple continue to dominate the US smartphone market and have now increased their combined share of sales to almost seventy percent.

Android based devices, including the HTC Sensation and Samsung Galaxy S2, enjoy the highest sales figures in America commanding almost forty two percent of the market. The Google backed operating system has solidified its position as the leading smartphone platform in the country by increasing its share by 5.4 % since April.

Apple’s share of the market increased slightly, up one per cent, in the last three months with the iPhone now capturing twenty seven per cent of US smartphone users. The iOS based devices whilst struggling to make inroads into the dominance of Android have continued to attract customers away from alternatives like Blackberry and Nokia.

The share of the market occupied by alternatives to Android and Apple has continued to shrink over the last quarter. RIM’s Blackberry, previously a dominant force in the smartphone market, suffered the greatest loss due to the continued popularity of Apple and Android with its stake of the market decreasing by four per cent since April 2011. The 21.7 per cent portion that Blackberry holds is healthy in comparison to the 5.7 per cent share held by Microsoft and the 1.9 per cent stake that Symbian clings to.

US consumers who are adopting Android and Apple in increasing numbers spend the majority of their time on smartphones sending text messages, with seventy per cent communicating by text rather than making calls.

Forty one per cent of US smartphone users browse and download applications on their device. Previous research has indicated that smartphones are becoming an increasingly popular method for accessing the internet. eMarketer reported, in early August, that two in every five mobile owners now uses their device to access and browse the web.

Are you one of those consumers who has made the change to Android or iPhone? If you are still using Blackberry, Symbian or Microsoft, have you considered changing your smartphone to an iPhone 4 or the latest Android handset? Undoubtedly there will be many US consumers updating their mobile phones over the coming months and choosing their first smartphones. All indications suggest that the majority of those consumers will be deciding between an Apple handset or an Android based device.

*[July 2011 U.S. Mobile Subscriber Market Share, August 2011, comScore]

 

 

Can the Latest Symbian Update Help Nokia Compete With Apple and Android?

Nokia has announced the next major update for its mobile phones, Symbian Belle. The updated version of the operating system brings Nokia closely in line with rival platforms such as iOS and Android.

Symbian Belle is the latest in a series of planned software updates to the Symbian platform, which started with Symbian Anna and will continue into 2012.

Ahead of the recent Anna update, the Symbian platform was beginning to show its age, particularly as a result of a lack of touch optimisation. The poor user experience contributed to Nokia's slip from smartphone market leader to holding just 15.5 percent of the market, according to IDC. However, the Belle update brings the Symbian platform more closely in line with touch-optimised operating systems Android and Apple iOS.

 Nokia hopes that the update can prompt a change in the company’s fortunes by providing users with an enhanced interface, extra features and an improved, modernised web-browsing experience.

 The revamped Symbian OS brings a new status bar to help people keep track of ongoing tasks, open apps, and message and call alerts. New features include resizable widgets, fully customisable home screens, better screen lock and built in NFC.

The addition of NFC capabilities is likely to prove popular by allowing users to easily share content between devices. The NFC enabled devices will be able to share contacts, videos and images whilst also enabling users to stream music and calls between their handsets and wireless headsets.

To accompany the unveiling of the latest Symbian update Nokia introduced three new handsets that will be the first to use the Belle OS, the Nokia 600, 700 and 701.

Many had expected Nokia to begin winding down the Symbian operating system ahead of the launch of its new smartphones using the Windows Phone software. However this latest update reiterates Nokia’s commitment to continue developing the Symbian offering.

Ilari Nurmi, VP at Nokia said, “Symbian Belle and the three new handsets we are launching today show our commitment to continue delivering Symbian products that allow people to choose what is most important to them in terms of user experience, design, functionality and price. These will not be last products or updates we will deliver on Symbian.”

Nokia will be hoping that the latest Symbian update will revitalise its position in the areas where it used to be the dominant manufacturer, such as Asia, whilst allowing it to stand as a serious alternative to Apple’s iPhone and the numerous Android smartphones in markets where it has previously failed to make an impact.

An interesting point to consider is whether this latest move will provide Nokia with the opportunity to recapture its position as worldwide smartphone leader or will it fail to have any real impact upon the market?

 

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